Kia Soul Preview – 2007 Geneva Auto Show: Kia wants to inspire passion in young car buyers, and the Soul Concept crossover SUV is its roadmap to success with Generation Y. Kia previously announced that it would produce the Soul, but has now set an on-sale date of late 2008. The 2009 Kia Soul will likely replace the Sportage as the entry-level SUV in the Korean automaker's lineup, and will be based on the concept vehicle pictured here.

Kia knows that unless it inspires passion in consumers, it won't break away from its current econo-car brand identity. The stylish Kia Soul is all about whipping up passion in young Generation Y buyers, something the Sportage doesn't do. If Kia can keep the production version of the Soul close to the appealing concept seen in this photo, chances are excellent that it will achieve its goal.

Kia knows that unless it inspires passion in consumers, it won't break away from its current econo-car brand identity. The stylish Kia Soul is all about whipping up passion in young Generation Y buyers, something the Sportage doesn't do. If Kia can keep the production version of the Soul close to the appealing concept seen in this photo, chances are excellent that it will achieve its goal.

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